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Hotel Effectiveness Adds Senior Leadership to Drive Growth and Client Service

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ROSWELL, GA (November 19, 2018) – Hotel Effectiveness, the leading provider of labor management software for the hotel industry, has just announced the appointment of Del Ross as Chief Revenue Officer and David Abel to Vice President of Operations. The two hires will provide the company with deeper expertise in innovation, customer service and growth.

Ross, formerly a senior advisor in the travel practice at McKinsey & Company, will now lead and drive overall growth for Hotel Effectiveness. As an established sales and marketing leader, he brings extensive experience and success developing and executing rapid growth strategies. Prior to McKinsey, Ross worked with leading SaaS companies to expand to over 30,000 hotels worldwide. He also spent many years as head of commercial sales and marketing for IHG Americas and was responsible for $12 billion in annual hotel revenues. In addition to industry leadership, Ross is an accomplished inventor, with multiple patents in the field of marketing technology.

“Hotel Effectiveness is the single most impactful technology to improve hotel profitability in the market today,” said Ross. “Through our proprietary SaaS platform hotel owners and managers will optimize labor costs, eliminate wasteful shift schedules, and dramatically reduce overtime expenses.”

David Abel joins Hotel Effectiveness from nCourt where he served as vice president of vertical markets and sales operations. Abel is an expert in scaling operations in fast growing startups. As vice president of operations at Hotel Effectiveness, he is responsible for overseeing onboarding, training, implementation and support.

“I am excited to join the Hotel Effectiveness team to help the business and its customers scale more efficiently,” explains Abel. “I am particularly looking forward to working closely with the company’s growing base of hotel owners, third party management companies and properties as we expand our ability to implement new hotels on our system to accommodate our rapid growth.”

Hotel Effectiveness’ SaaS platform empowers hotel owners, third party management companies and property-level managers to control labor expenses using sophisticated staffing models driven by operational drivers, robust labor standards and industry benchmarks. At the same time, the easy-to-use interface gives control of this impressive technology to busy operations managers who typically spend just five minutes per day maintaining their schedules and labor performance in the system.

“From the start, we’ve always taken great pride not only in our product but in our people,” said Mike Martin, co-founder and CEO. “Adding top talent like Del and David to our leadership team will enable us to deliver our exceptional service to even more hotels more quickly than ever before while maintaining our reputation of being easy to work with and highly impactful partners.”

About Hotel Effectiveness

Hotel Effectiveness is the only complete labor management system designed exclusively for hotels and hotel management companies. Hotel Effectiveness helps 2,000 hotels across more than 70 hotel brands achieve rapid return on investment through matching employee schedules with customer demand. From economy hotels to large convention hotels and resorts, the solution is a fit for all types of properties. To learn more about Hotel Effectiveness, visit www.hoteleffectiveness.com.

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