Hotel Effectiveness Blog

Hotel Effectiveness Acquires Assets of Industry Leader LobbyLights


Acquisition Provides Competitive Wage Data to Help Manage Labor Costs

ROSWELL, GA – Hotel Effectiveness, the leading provider of labor management software for the hotel industry, has acquired the business and assets of LobbyLights, a top wage comparison data provider for hospitality. 

Hotel labor costs have risen by more than 10% per year in major markets over the past few years, with additional increases expected in 2019 and 2020.  Hoteliers are grappling with higher wages, soaring overtime usage, and an increasing reliance on contract labor.  

With the acquisition, Hotel Effectiveness will offer its hotel clients the ability to compare their wages with other local hotels to ensure they are competitively positioned to hire the right talent.  

“Hotel Effectiveness is already the most impactful technology to improve hotel profitability in the market today,” said Del Ross, Chief Revenue Officer of Hotel Effectiveness. “By giving hotel owners and managers the ability to compare their hourly wage rates with similar hotels, we will deliver even more control over labor costs.”

Mark Samar, Founder of LobbyLights added, “LobbyLights is extremely excited about being acquired by Hotel Effectiveness.  Together we create the industry-leading platform for labor cost optimization.”

“Over the next several months, we will offer our new wage comparison tools to existing Hotel Effectiveness labor management clients,” said Mike Martin, CEO of Hotel Effectiveness.  “Later this year, the products will be integrated and expanded to enhance the overall positive impact we can deliver to our hotels.”

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