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Mike Martin, Hotel Effectiveness Ⓡ Co-Founder, and Chief Executive Officer, Named 2022 Georgia Titan 100

ATLANTA – (February 24, 2022) Titan CEO and headline sponsor Wipfli LLP announce Mike
Martin, Co-Founder and Chief Executive Officer, Hotel Effectiveness ® as a 2022 Georgia Titan
100. The Titan 100 program recognizes Georgia's Top 100 CEO & C-level executives. They are
the area's most accomplished business leaders in their industry using criteria that includes
demonstrating exceptional leadership, vision, and passion.

Together with Hotel Effectiveness Co-Founder and Chief Product Officer Taylor Beauchamp,
Martin launched the software solution leader for hotel labor optimization in 2008. Now, more
than 5,000 hotels across more than 100 hotel brands use the Hotel Effectiveness innovative and
advanced tools to maximize profits and perfect their largest labor operating expense – labor.
Collectively the 2022 Georgia Titan 100 and their companies employ upwards of 240,000
individuals and generate over $66 billion in annual revenues. This year's honorees will be
published in a limited-edition Titan 100 book and profiled exclusively online. They will be
honored at an awards ceremony on May 12, 2022, and will be given the opportunity to interact
and connect multiple times throughout the year with their fellow Titans.

"The Titan 100 are shaping the future of the Georgia business community by building a
distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the
Titan 100 for their successes and contributions. We know that they will have a profound impact
that makes an extraordinary difference for their customers and clients across the nation." Says
Jaime Zawmon, President of Titan CEO.

Since its inception, Mike and the Hotel Effectiveness team have worked to ensure they offer true
partnerships with hotel operators to support the industry. As the hospitality industry continues to
be one of the hardest hit through the COVID-19 pandemic, ongoing recovery, and record-setting
labor shortages, Hotel Effectiveness is rising to the challenge by helping hoteliers return to
profitability through labor optimization.

"I'm honored to be a part of this prestigious list of fellow Georgia executive leaders, said Mike
Martin, Georgia Titan 100 Honoree. "I am grateful to my Hotel Effectiveness team for their
tireless work helping to make a difference for the hotel industry in our state and across the
entire U.S."

Martin will be honored at the Titan 100 awards on May 12, 2022, at Zoo Atlanta: Savanna Hall.
One of the city's most treasured historic buildings the 1921 building has been revitalized by Zoo
Atlanta for its new life today. As home of the Atlanta Cyclorama for more than 90 years, the
building is famous for its grand scale and neoclassical architecture. This unique cocktail-style
awards event will gather 100 Titans of Industry and their guests for an evening unlike anything
that exists in the Georgia business community.